Why are there so many “infomercials” on TV? Because they work! Many companies are making direct response television a major part of their marketing plan. DRTV is a cost-effective way to reach a target audience, and it offers an advantage over image ads because DRTV yields highly measurable results.

Gibson will produce your one-, two- or 28-minute infomercial emphasizing the benefit of your product and a “call to action” that drives customers to your phone lines and your website. We will also purchase time on the best channels for reaching your target audience.

If you have a product that can be advertised as “Gotta Have,” DRTV can be tremendously beneficial to your marketing plan.