GSA – Company Overview

Gibson plans and implements all phases of product and service marketing for its clients, including creative production and placement in all media - television, newspaper, radio, magazine, outdoor, direct mail and the Internet. We conduct research, create campaigns, produce advertising materials including public service announcements, buy media, conduct special promotions, produce direct mail campaigns and handle all aspects of public relations. The Billings, Montana-based agency was founded in October 1984.

ADVERTISING SERVICES: SIN 541-1
Advertising services include the following labor categories: Account Management, Media Planning/Placement, Creative/Copywriting, Computer Artwork, and Media Material Production.

PUBLIC RELATIONS SERVICE: SIN 541-2
Gibson provides its clients with the following services: Facilitate public relations to achieve objectives; initiate publicity in mass and specialized media, both print and electronic; prepare speaking and supporting visual aids; coordinate public relations with advertising; contact editors and answer queries; arrange news conferences and special events; write and produce internal and external communications materials; write scripts and produce visual communications (including public service announcements, video releases, PowerPoint presentations, slide shows, exhibits and displays); work with clients at trade shows, county fairs and other events.

WEB BASED MARKETING SERVICES: SIN 541-3
Gibson's web-based services include site design and maintenance, email marketing and web casting, video conferencing, on-line media management, retail shopping cart systems and other electronic marketing services. Gibson can also provide web hosting and technical support.

MARKET RESEARCH AND ANALYSIS: SIN 541-4A
Whether it is a simple telephone poll or a series of focus group studies, Gibson can assist in discovering information, assessing public opinion and revealing perceptions that can spell success for communications programs.

VIDEO/FILM PRODUCTION: SIN 541-4B
Gibson writes and produces audio-visual presentations and video programs including television spots and industrial videos.

EXHIBIT DESIGN AND IMPLEMENTATION SERVICES: SIN 541-4C Gibson designs attractive, inviting trade show exhibits.

CONFERENCE EVENTS AND TRADE SHOW PLANNING SERVICES: SIN 541-4D
Gibson helps clients plan for shows and events, designs displays and provides tips for successful events. We also rent displays for those clients not interested in purchasing a display or who would have limited use for a display.

COMMERCIAL PHOTOGRAPHY SERVICES: SIN 541-4E
Gibson shoots film and digital stills, as well as video commercial photography. This includes time lapse photography for long-term construction projects. We also provide digital restoration and copy prints.

COMMERCIAL ART & GRAPHIC DESIGN: SIN 541-4F
Gibson produces logo designs, business identity programs, brand imaging campaigns, promotional literature, brochures, folders, flyers, annual reports, press kits and posters. We produce graphics for television spots, print ads for newspapers and magazines, direct mail, annual reports, presentations and outdoor and indoor signage-such as billboards, bus signs and airport lobby exhibits-and other printed products.

INTEGRATED MARKETING SERVICES: SIN 541-5
Gibson Advertising, Marketing and Public Relations is a full service agency that regularly creates and places campaigns in multiple media outlets.

OTHER DIRECT COSTS: SIN 541-1000
Items under this category include: Music Licensing Fee; DVD MPEG-2 Encoding; DVD Dubs; VHS Dubs; Beta SP Dubs; Voice Talent; Outdoor Billboard Space; Outdoor Billboard Posters; Radio Spot (:30); Radio Spot (:60); TV Spot (:30); TV Spot (:60); Newspaper Ads; National Magazine Ads; Tradeshow Displays; 2-Light Halogen Light Sets for Tradeshow Displays; Tradeshow Display Packages; Tradeshow Display Posters; Brochures; Brochure Inserts; Folders; Website Domain Hosting; Website Secure Certificates for a Shopping Cart; Customized Vinyl Car Title Holders; and Mailers.