Gibson has developed relationships with media throughout the country. Television, radio, print and outdoor representatives contact us regularly with special promotional opportunities and pricing, which we present to clients for consideration.

At Gibson, media strategies are designed to meet marketing goals. An ever-expanding array of media choices causes audience fragmentation and an increased complexity in measuring target audiences. A comprehensive media plan must be created or advertising dollars will not be spent effectively. We base buys on cost-per-contract, cost-per-rating point, reach and frequency. We utilize Nielsen research and TVScan ratings analyses to provide cost-effective and efficient television buys and Arbitron ratings analyses for radio buys. Based on research and experience, we develop customized media plans to deliver desired results.

For clients outside our immediate market we buy at local rates for maximum cost-efficiency. Gibson also plans and places spots on DRTV – Direct Response Television – where businesses are interested in selling direct to consumers.